The alcohol industry in India is poised for a rapid expansion in the coming years. Key demand drivers such as rising income, rapid urbanization, expanding middle-class and young consumers, and premiumization, are expected to boost the market to US$64 billion in the next five years. However, many Indian alcohol makers are facing a deluge of internal and external challenges, failing to retain a competitive edge. To remain relevant in the aggressive market, Indian alcohol makers need modern technological advancements integrated into their business for real-time comprehensive business understanding.
In this white paper, we have explored some of the specific challenges faced by the Indian liquor industry and how businesses can uncover new opportunities and meet regulatory compliances through enterprise resource management software.